Navigating Africa’s Business Landscape: SAO Group of Companies Evolutionary Journey towards Impactful Growth

March 4, 2024

Africa’s economic landscape encounters numerous challenges; however, at SAO group of companies, we stand as a resilient force, bridging the gap between commerce, societal development and economic prosperity. Since our inception in 2015, we have evolved into a quintessential protagonist, akin to the nationalist leaders of the 1950s, wielding expertise and innovation to propel businesses and communities toward prosperity.




Ayo Sotinrin at the launch of the Ondo state Urban Water Supply and Sanitation Project, which is assisted by the African Development Bank (AfDB) and Agence Française de Développement (AFD)

Initially conceived as a versatile advisory entity, we, at SAO, swiftly established ourselves as a linchpin for investors seeking to navigate Africa’s intricate market dynamics. Offering an array of services ranging from market research to risk mitigation, we facilitated seamless entry into the continent’s burgeoning markets, fostering sustainable ventures amidst the flux of opportunity.

Ayo Sotinrin emerged as the proud winner of ‘Excellence in Corporate Advisory Leadership’ at the Solar Week Nigeria Leadership Awards 2023 [Award received by SAO’s Communications Manager, Femi Popoola.]  

Yet, SAO’s hero’s journey transcends the realm of conventional business paradigms, embracing a holistic ethos of catalysing socio-economic progress. With a strategic pivot towards impact investment, SAO embarked on a transformative odyssey, curating a portfolio of companies aligned with the United Nations Sustainable Development Goals (SDGs). From bolstering healthcare accessibility to solving Nigeria’s food shortage challenges and championing renewable energy initiatives— each endeavour embodies the group’s commitment to fostering positive change across Africa.

Signing of the Output-Based Fund (OBF) Grant agreement under the Standalone Solar Homes System component of Nigeria Electrification Project (NEP) led by our CEO Ayo Sotinrin. 

Driven by a sincere dedication to measurable impact, our initiatives have garnered acclaim from esteemed institutions such as the African Development Bank and the World Economic Forum. With a portfolio surpassing the $500 million mark and impacting over one million lives, our endeavours resonate as a testament to the transcendent potential inherent in purpose-driven investment efforts.



SAO’s CEO, AYO Sotinrin at the Nordic Nigeria Connect event held in Lagos, Nigeria

In navigating the transition from an advisory stalwart to a bastion of impactful growth, we epitomise the convergence of profitability and purpose. With an unwavering focus on delivering value to investors and stakeholders while catalysing societal progress, we embody the essence of sustainable entrepreneurship.

Ayo Sotinrin at the launch of the Ondo state Urban Water Supply and Sanitation Project alongside, Former Governor of Ondo State, Dignitaries, Honourable Commissioners and CEO Dutum Company Limited. 

As Africa’s economic landscape continues to evolve, we, at SAO, stand as a beacon of innovation and resilience, a testament to our visionary leadership and strategic foresight. By harnessing the synergy between business acumen and societal impact, we strive to pave the way for a future where prosperity knows no bounds, and the promise of Africa’s potential is realised to its fullest extent.

Despite historical challenges in fostering an investment culture across Africa, even a slight shift can unlock substantial opportunities, especially given the scale of Nigeria’s population.

Learn more about our project here: https://sao.group/projects/